The Branching of the Fig
Tel Aviv / Odessa
The name of the project refers to the biographical novel by the english writer Sylvia Plath «The Bell Jar», which received the fame of the favorite teenage girls book, but in fact, is a vivid example of acute sarcasm over the pillars of baby boomers generation of the 60s. The main heroine comes across a story in a women's magazine in which a nun and a Jew go to a g tree to collect ripe gs and consider who collected more: "My life appeared in front of me like a green g tree from this story. I imagined how I sit between the branches of that g tree and die of hunger — just because I can't choose a piece to taste. I wanted them all at once, but choosing one meant losing the others, and I was sitting and couldn't choose, and the g trees wrinkled, blackened and fell heavily one after another to the ground at my feet". Dana Weingart and Danielle Rosenkrantz speak to typical examples of femininity representation in cities that are close to them biographically — in Tel Aviv and Odessa. There are always two young women in their photographs: they holding hands, they radiate inner force. The surrounding environment of clothing shop or city market becomes a space of con ict between the real woman and the image imposed on her. The search for self-identi cation through a change of this images reveals social expectations and gender stereotypes typical to Ukraine and Israel. In this ironical, sometimes grotesque approach, Weingart and Rosenkrantz emphasizes the position of the new generation as an observer, but not as a victim of the stereotypes mechanismе.
Text by Alexandra Tryanova,
Curator of the exhibition in Museum of Odessa Modern Art.
Exhibition space, MICO Ukrain, July 2018